Latest News | Adam Hollioake Creator of TV Series "Rexona Australia's Greatest Athlete"
Adam Hollioake Creator of TV Series "Rexona Australia's Greatest Athlete"
When I am asked what have I done since retiring there are a couple of things I have spent my time on, namely from a charitable front the properties Cricket Challenge and Battle of the Stars, both which were created to help local charities in Queensland. However the one thing very few people are aware of is that I was the creator of Australia's Greatest Athlete that airs on channel 7. I came up with the idea whilst competing on Superstars in the UK. I really enjoyed my time on set and came away from that with some fond memories and long lasting friendships with people whom I had admired from a far but never crossed paths with.
Whilst on XXXX Beach Cricket in 2007 (an Octagon event) I approached Octagon as a potential partner in my desire to get the TV show up and running. I had already had several meetings with networks and had been given the go ahead to proceed with the show, however I was short of one crucial thing! A sponsor! When I approached Octagon (whom I have forged a wonderful relationship with) they informed me finding sponsors for properties like this was a very difficult proposition! So it was with great surprise that I answered a phone call from Tim Hodgson (a good family friend of mine from the UK, now working for Octagon) he informed me he had located a sponsor and was willing to work together to develop the property. What followed was a wonderful partnership and several people from Octagon have become very close friends of mine, especially Ben Hartman.... He more than anyone was responsible for taking this seedling of an idea and along with Tim Hodgson developed this into a TV property that a headline sponsor could be proud of.
My involvement initially had me chasing up athletes from various codes. This was very difficult as rightly so most athletes are suspicious of any TV series that will ultimately hold their public profile in the palm of its hands. The first few athletes I chased up were personal friends, Andrew Symonds (cricket) I had known for almost 20 years, Ben Cousins was a family friend, Lote Tuqiri I contacted through, Ky Hurst I chased up off the internet, as I did with Jamie Whincup, I chased Darren Lockyer up at first, but with a few weeks to go til the show he had to pull out with an injury, we were left with a young Billy Slater (we weren't to know what we had stumbled across). I then chased up Anthony Mundine who at the time was probably perceived as the best athlete in the land. Injury sponsor clashes and previous commitments meant we ended up with an entirely different start up to what we finished with. Another aspect of what I performed on the show was developing the events, this sounds easy but when you have to make it fair and safe for all athletes as well as not to long (the athletes had to perform 15 events in 4 days) finally there was a requirement that the events needed to be TV friendly. All in all I could not have predicted it would be so difficult. This however was a walk in the park compared to meeting sponsors requirements. When you are a large public listed company like Unilever (Rexona) there is no end of hoops that they the sponsor have to jump through, they need to make sure they capitalize on the sponsorship and ultimately their goal is to not only make a good TV show but also to promote their brand in the best possible light. Rexona have been a wonderful sponsor of the show and fantastic to work with.
Like any fun and high profile event their have been a few people along the way that have wanted things their way and more surprisingly people who have been so caught up with having their name in lights and not wanting to work as a team. I come from a team background and I think this is what has enabled me to get along with the people who matter and I come away from the show with relationships with some fantastic team men! I was surprised by the people in TV who were arrogant beyond belief......In a sports team, this behavior wouldn't be tolerated and these people simply wouldn't last....Cricket I have to say has some wonderful people in it and my involvement in this show only underlined this to me. It is ironic that the people who did the most on this show Ben Hartman & Tim Hodgson really didn't want any limelight and were just good honest toilers. I would have them in any team of mine any day! Then there were people who basically did nothing! It is funny that it is often these people that expect the most and worry about what they are getting out of it. I look on at these people with pity, cos they can never love, more that they can love themselves and are the one's missing out on life. When I look at my time in TV production I simply say it is the strangest experience I have encountered. I have met some of the best and definitely the worst people I have ever come across, however look upon it as a great experience that has taught me so much and is another wonderful life experience!
So where to now? Well I do have aspirations to do more in TV and am at present planning another similar TV show, but with a difference, you will have to stay tuned to see what it is, but needless to say I have some amazing contacts in the sports industry now and have made some great friendships. I am a fair way down the line with this TV show and have all things in place, so stay tuned and I will reveal all as we get closer. One thing I do know is when you meet good people in business use them again and again, it worked in my cricket career (I always chased the people I wanted at Surrey and always backed them up). I will always make sure I stay friends with the friends I have made on this show and will try my best to include them in future business that I do.
- Official Adam Hollioake Website
- Official Adam Hollioake Twitter
- Player Profile: Adam Hollioake from ESPNcricinfo
- Wisden online archive (includes copies of the Wisden Cricketers' Almanack essays on each Cricketer of the Year)
1984 Adam Hollioake Moves to the UK
1989 Adam Hollioake Signs for Surrey CCC
1993 Adam Hollioake Qualifies for England and makes 1st class debut scoring 118
1995 Adam Hollioake Scores fastest 50 (15balls) in one day cricket history in his innings of 60 off 19 balls vs Yorkshire
1996 Adam Hollioake Captains Surrey to first title for….
Makes 1600 runs at an avg of 80 to be highest scoring Englishman in domestic cricket
Takes 39 wickets to set a Sunday League record
Named Surrey player of the year
Makes England Debut vs Pakistan taking 4 for 22
Captains England A to Australia.
1997 Adam Hollioake makes Man of the series vs Australia in One Day Series and hits winning runs in all 3 ODI's
Test match debut vs Australia.
1999 Surrey wins Championship
2000 Surrey wins Championship. Adam Hollioake Coaches Hong Kong National Team in Asian Trophy
2002 Surrey wins Championship, Adam Hollioake Misses start of season due to death of his brother in a car accident
2003 Adam Hollioake resigns from Surrey captaincy
Adam Hollioake Crowned Wisden cricketer of the year
Wins 20/20 and Sunday League
2004 Adam Hollioake Retired from 1st Class Cricket
2005 Adam Hollioake Takes a hat trick for the Rest of the World vs Asia
2006 Adam Hollioake son Addison Born
2007 Adam Hollioake Creates TV Property Australia’s Greatest Athlete.
2008 Adam Hollioake Moves to the Gold Coast
2009 Adam Hollioake Starts Cricket Challenge a venture to raise money for Paradise Kids
2010 Adam Hollioake Creates “Battle of the Stars” to raise money for “The Queensland Flood Appeal”