Latest News | Adam Hollioake Creator of TV Series "Rexona Australia's Greatest Athlete"

Adam Hollioake Creator of TV Series "Rexona Australia's Greatest Athlete"


When I am asked what have I done since retiring there are a couple of things I have spent my time on, namely from a charitable front the properties Cricket Challenge and Battle of the Stars, both which were created to help local charities in Queensland. However the one thing very few people are aware of is that I was the creator of Australia's Greatest Athlete that airs on channel 7. I came up with the idea whilst competing on Superstars in the UK. I really enjoyed my time on set and came away from that with some fond memories and long lasting friendships with people whom I had admired from a far but never crossed paths with.

Whilst on XXXX Beach Cricket in 2007 (an Octagon event) I approached Octagon as a potential partner in my desire to get the TV show up and running. I had already had several meetings with networks and had been given the go ahead to proceed with the show, however I was short of one crucial thing! A sponsor! When I approached Octagon (whom I have forged a wonderful relationship with) they informed me finding sponsors for properties like this was a very difficult proposition! So it was with great surprise that I answered a phone call from Tim Hodgson (a good family friend of mine from the UK, now working for Octagon) he informed me he had located a sponsor and was willing to work together to develop the property. What followed was a wonderful partnership and several people from Octagon have become very close friends of mine, especially Ben Hartman.... He more than anyone was responsible for taking this seedling of an idea and along with Tim Hodgson developed this into a TV property that a headline sponsor could be proud of.

My involvement initially had me chasing up athletes from various codes. This was very difficult as rightly so most athletes are suspicious of any TV series that will ultimately hold their public profile in the palm of its hands. The first few athletes I chased up were personal friends, Andrew Symonds (cricket) I had known for almost 20 years, Ben Cousins was a family friend, Lote Tuqiri I contacted through, Ky Hurst I chased up off the internet, as I did with Jamie Whincup, I chased Darren Lockyer up at first, but with a few weeks to go til the show he had to pull out with an injury, we were left with a young Billy Slater (we weren't to know what we had stumbled across). I then chased up Anthony Mundine who at the time was probably perceived as the best athlete in the land. Injury sponsor clashes and previous commitments meant we ended up with an entirely different start up to what we finished with. Another aspect of what I performed on the show was developing the events, this sounds easy but when you have to make it fair and safe for all athletes as well as not to long (the athletes had to perform 15 events in 4 days) finally there was a requirement that the events needed to be TV friendly. All in all I could not have predicted it would be so difficult. This however was a walk in the park compared to meeting sponsors requirements. When you are a large public listed company like Unilever (Rexona) there is no end of hoops that they the sponsor have to jump through, they need to make sure they capitalize on the sponsorship and ultimately their goal is to not only make a good TV show but also to promote their brand in the best possible light. Rexona have been a wonderful sponsor of the show and fantastic to work with.

Like any fun and high profile event their have been a few people along the way that have wanted things their way and more surprisingly people who have been so caught up with having their name in lights and not wanting to work as a team. I come from a team background and I think this is what has enabled me to get along with the people who matter and I come away from the show with relationships with some fantastic team men! I was surprised by the people in TV who were arrogant beyond belief......In a sports team, this behavior wouldn't be tolerated and these people simply wouldn't last....Cricket I have to say has some wonderful people in it and my involvement in this show only underlined this to me. It is ironic that the people who did the most on this show Ben Hartman & Tim Hodgson really didn't want any limelight and were just good honest toilers. I would have them in any team of mine any day! Then there were people who basically did nothing! It is funny that it is often these people that expect the most and worry about what they are getting out of it. I look on at these people with pity, cos they can never love, more that they can love themselves and are the one's missing out on life. When I look at my time in TV production I simply say it is the strangest experience I have encountered. I have met some of the best and definitely the worst people I have ever come across, however look upon it as a great experience that has taught me so much and is another wonderful life experience!

So where to now? Well I do have aspirations to do more in TV and am at present planning another similar TV show, but with a difference, you will have to stay tuned to see what it is, but needless to say I have some amazing contacts in the sports industry now and have made some great friendships. I am a fair way down the line with this TV show and have all things in place, so stay tuned and I will reveal all as we get closer. One thing I do know is when you meet good people in business use them again and again, it worked in my cricket career (I always chased the people I wanted at Surrey and always backed them up). I will always make sure I stay friends with the friends I have made on this show and will try my best to include them in future business that I do.

 

regards

Adam Hollioake

 

Adam Hollioake on the Beach for England Cricket Team (Antigua) 1998
 
Adam John Hollioake (born 5 September 1971 in Melbourne, Victoria, Australia) is a cricketing all-rounder.
Moving to England with his family in 1983, he attended St George's College, Weybridge and played first-class cricket for Surrey County Cricket Club between 1993 and 2004. He captained Surrey CCC from 1997 until 2003, and led them to victory in the County Championship in 1999, 2000 and 2002. He went on to claim 9 trophies in his time as Surrey captain making him the most successful 1st class captain of all time.
Hollioake's Test Test match career, lasted for four matches England at the end of 1997 and the beginning of 1998. He achieved great success in One Day Internationals, playing in 35 matches from 1996 to 2002, taking over the captaincy of the ODI side for 14 matches.
Adam Hollioake was a natural leader. His batting was based on strength rather than artistry but he was strong square of the wicket and played powerfully in the V and was quick onto anything short. As a seamer he was very effective in the one-day game, where his hard-to-pick knuckle ball fooled batsmen into playing too early. In 1996 he broke the Sunday League Wicket Record with a total of 39 wickets a record that stood til the end of the competition. His record of 352 A-List One day wickets at an average of 23 coupled with his ferocious batting make him one of Surreys all time great one day exponents.
He shone with the bat and ball in the one-day games against the 1997 Australians and was named man of the series in their 3-0 whitewash of them and later that year inherited the captaincy of England's one-day side from Mike Atherton. It was an unprecedented but initially successful move as Hollioake's inexperienced squad lifted the Akai Singer Champions Trophy in Sharjah. The first major one day series victory for an England one day side abroad in over a decade.
 
In 2002 suffered the heartbreak of seeing his talented younger brother and Surrey and England team-mate, Ben, die in a car accident.
At Ben's funeral, Adam stated that in a tribute to his brother and to Ben's girlfriend, Janaya Scholten, who was seriously injured in the crash, Adam and his wife (who was seven months' pregnant at the time of Ben's death) planned to name their daughter Bennaya, a combination of Ben and Janaya's names.[1] Adam and the Hollioake family established the CHASE Ben Hollioake fund in 2002 to raise funds for CHASE hospice care for children in memory of Ben. [2] In 2003 Adam undertook a journey called "Adam's Journey" that involved walking a marathon a day for 30 days, then sailing the English channel from Brighton to Dieppe, riding from Dieppe to Gibraltar and finally rowing from Gibraltar to Tangiers (in Africa) in all the journey took over 2 months and raised several hundred thousand pounds for the Chase Charity.
Adam Hollioake returned from an enforced break a more mature character and, sometimes batting like a man possessed, lifted Surrey to a poignant third Championship title in four years, and even resumed his captaincy of the side, being named as one of the five Wisden Cricketers of the Year in 2003, inevitably his priorities had been changed irrevocably by the tragedy and he retired at the end of a highly successful 2004 season.
He came out of retirement to play in a World XI against an Asian XI in a Twenty20 charity match in aid of the 2004 Asian tsunami, played at The Oval on 20 June 2005. He finished his international career with a hat trick and is the only player to finish their career with 3 wickets from the last 3 balls of their career.
In 2007 Adam Hollioake created the TV property Australia’s Greatest Athlete, a show designed to find the Greatest Athlete in Australia. The concept took the perceived best athlete from each code of sport and pitted each of the athlete’s against one another in attempt to reveal Australia’s Greatest Athlete. Adam Hollioake formed Quiet Storm Productions. Quiet Storm Productions were the official production company for the 2nd series of Australia’s Greatest Athlete which aired on channel 7. The first series of Australia’s Greatest Athlete was aired on channel 9 with the series shown on channel 7 in the proceeding 2 seasons.. Series one and two were won by Billy Slater representing NRL and series 3 by Quade Cooper. Rexona was the sponsorship partner and naming rights sponsor in all series to date.
In 2009 Adam started Cricket Challenge a venture to raise money for the charity Paradise Kids, where members of the public compete against stars and cricketing legends for a $5000.00 first prize. All proceeds went to Paradise kids and was a huge success.
Adam is also the creator of Battle of the Stars a charity golf day where members of the public where accompanied by a star of screen or sports, this was to raise money for ((The Queensland Flood Appeal)), Stars such as Golf's ((Adam Scott)), Rugby Union's ((Quade Cooper)), V8 Supercar Drivers ((Dick Johnson)) and his son ((Steve Johnson)) where among the multitude of celebrities that donated their valuable time to raise some much needed funds.
 
References
Official Adam Hollioake Website The Times Online "Adam Hollioake The Big Interview" by Paul Kimmage ESPN Cricinfo "Adam Hollioake Wisden Cricketer of the Year" Adam Hollioake on Twitter England Players Adam Hollioake ESPN Cricinfo Adam Hollioake Thoughts on Life Adam Hollioake Battle of the Stars Adam Hollioake Cricket Challenge
 
1.     ^ Dutter, Barbie (28 March 2002). "Adam Hollioake pays tribute to 'Little Bro'". The Daily Telegraph (London). Retrieved 23 April 2010.
2.     ^ Jenny Thompson, Missing the World Cup hurt - Cook, Cricinfo, May 15, 2007. Retrieved August 5, 2008
External links
 
Adam Hollioake BIOGRAPHY
Adam Hollioake was a natural leader. His batting was more artisan than artiste but he was strong square of the wicket and possessed a tasty cover-drive. As a seamer he was more effective in the one-day game, where his hard-to-pick knuckle ball fooled batsmen into playing too early.  Adam Hollioake shone with the bat in the one-day games against the 1997 Australians and later that year inherited the captaincy of England's one-day side from Mike Atherton, who continued to lead in the Tests. It was an unprecedented but initially successful move as  Adam Hollioake's inexperienced squad lifted the Akai Singer Champions Trophy in Sharjah. The first major one day series victory for an England one day side abroad in over a decade.
In 2002 Adam Hollioake suffered the heartbreak of seeing his talented younger brother, Ben, die in a car accident. Adam Hollioake returned from an enforced break a more mature character and, sometimes batting like a man possessed, lifted Surrey to a poignant third Championship title in four years. At the end of  Adam Hollioake's 2003 season, he embarked on a sponsored walk, cycle and sail from Scotland to Morocco to raise money for the Chase Ben Hollioake Fund and announced his intention to retire at the end of 2004. He came back for one match, in 2005, when he took a hat-trick in a game for The Rest of the World vs Asia
1971 Adam Hollioake Born in Melbourne, Australia.
1984 Adam Hollioake Moves to the UK
1989 Adam Hollioake Signs for Surrey CCC
1993 Adam Hollioake Qualifies for England and makes 1st class debut scoring 118
1995 Adam Hollioake Scores fastest 50 (15balls) in one day cricket history in his innings of 60 off 19 balls vs Yorkshire
1996 Adam Hollioake Captains Surrey to first title for….
Makes 1600 runs at an avg of 80 to be highest scoring Englishman in domestic cricket
Takes 39 wickets to set a Sunday League record
Named Surrey player of the year
Makes England Debut vs Pakistan taking 4 for 22
Captains England A to Australia.
1997 Adam Hollioake  makes Man of the series vs Australia in One Day Series and hits winning runs in all 3 ODI's
Test match debut vs Australia.
1998
1999 Surrey wins Championship
2000 Surrey wins Championship. Adam Hollioake Coaches Hong Kong National Team in Asian Trophy
2002 Surrey wins Championship, Adam Hollioake  Misses start of season due to death of his brother in a car accident
Adam Hollioake  daughter Bennaya born
2003  Adam Hollioake resigns from Surrey captaincy
Adam Hollioake Crowned Wisden cricketer of the year
Wins 20/20 and Sunday League
2004 Adam Hollioake Retired from 1st Class Cricket
2005 Adam Hollioake Takes a hat trick for the Rest of the World vs Asia
2006 Adam Hollioake  son Addison Born
2007  Adam Hollioake Creates TV Property Australia’s Greatest Athlete.
2008 Adam Hollioake Moves to the Gold Coast
2009 Adam Hollioake Starts Cricket Challenge a venture to raise money for Paradise Kids
2010  Adam Hollioake Creates “Battle of the Stars” to raise money for “The Queensland Flood Appeal”
2011 Adam Hollioake Launches iProSystem

[caption id="attachment_491" align="alignleft" width="296" caption="Adam Hollioake on the Beach for England Cricket Team (Antigua)"]Adam Hollioake on the Beach for England Cricket Team (Antigua)[/caption]